Hero Highlight: Mented Cosmetics

Companies and Leaders, Doing Right By Their Customers and Employees

Mented Cosmetics is putting women of color first with their innovative beauty brand. They are on a mission to create a more inclusive and approachable line of products for light to tan to dark skin tones. Companies are having to pivot, innovate, and get creative these days. Some are leading by example. Each week at reachXOD, we highlight companies who are going above and beyond to connect to their customers during a time of uncertainty. Mented Cosmetics is clearly an innovator in the beauty and cosmetics industry. 

Mented founders, KJ Miller and Amanda E. Johnson, were having a hard time finding the perfect nude lipstick. They decided to do something about it and launch a brand of luxury cosmetics, where women of color are the primary focus, not an afterthought. Products are pigMented to suit a broad spectrum of skin tones. Also, all lipsticks are vegan, paraben-free, non-toxic and cruelty free. These trailblazing women are taking the cosmetics industry by storm. They are bold and creative, with an authentic promise to their customers to be transparent (like a good girlfriend).

At reachXOD, we admire Mented Cosmetics’ approach to transforming the cosmetics industry for women of color. We are proud to highlight this Black-owned business, and we’ll be watching Mented as they continue to grow. 

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